Ever wondered how to make your sales team better without spending countless hours on one-on-one coaching?
I’ve got something cool to share.
Second Nature AI is changing how sales teams train. It’s not just another boring program – it’s like having a personal coach available 24/7.
What caught my eye? The way it lets sales reps practice pitches with an AI partner named Jenny. No judgment, no pressure – just pure skill-building.
Let’s dive into this game-changing tool that’s helping teams boost their sales performance.
What is Second Nature AI?
Second Nature AI is a cutting-edge sales training platform that uses conversational AI to create realistic role-play scenarios.
It’s designed to help customer-facing teams practice their sales pitches, handle objections, and perfect their messaging.
Think of it as having a virtual sales coach in your pocket. Available whenever you need it.
The heart of the system is Jenny – an AI-powered virtual pitch partner who engages in natural conversations with sales reps. She responds intelligently, raises objections, and provides immediate feedback.
What makes Second Nature unique?
The realism.
Unlike scripted training programs, Second Nature’s AI adapts to each conversation, making every practice session feel like talking to a real customer.
Teams can practice anytime, anywhere without needing another person. This removes the awkwardness of role-playing with colleagues.
For managers, there’s a comprehensive dashboard showing how each team member is performing. No more sitting through hours of recordings!
Key Features
🔑 Lifelike AI-Powered Role Plays: Practice with Jenny, the AI coach, in natural voice conversations that simulate real-world sales scenarios.
🔑 Personalized Feedback: Get detailed feedback on your performance, highlighting strengths and areas for improvement.
🔑 Custom Scenario Creation: Build your own training scenarios or use templates across sales, service, HR, and marketing.
🔑 Manager Dashboard: Track team progress, identify knowledge gaps, and replicate best performers’ techniques.
🔑 On-Demand Training: Practice anytime, anywhere without scheduling constraints.
🔑 Industry-Specific Training: Tailored scenarios for insurance, technology, banking, education, and more.
🔑 Performance Analytics: Measure improvement in sales skills with comprehensive analytics.
🔑 Scalable Training Solutions: Train entire teams consistently, regardless of size.
Pros & Cons
| Pros ✅ | Cons ❌ |
|---|---|
| Judgment-free practice environment | Higher initial implementation cost |
| Available 24/7 for practice | Can be complicated for first-time users |
| Reduces onboarding time by up to 1/3 | Requires stable internet connection |
| Personalized learning paths | Depends on continuous updates |
| Supports multiple languages | Limited human interaction |
| Consistent training across teams | Potential privacy concerns with voice data |
| Detailed analytics for managers | |
| Mobile compatibility | |
| Engaging user interface |
Best For
✅ Sales Teams: Perfect for both new hires and veterans needing to master new products or messaging.
✅ Customer Support Teams: Helps agents practice handling difficult conversations and objections.
✅ HR Professionals: Useful for screening candidates and practicing sensitive conversations.
✅ Remote & Hybrid Teams: Ideal for organizations with distributed workforces needing consistent training.
✅ Large Enterprises: Scales easily to train hundreds or thousands of employees consistently.
✅ Educational Institutions: Gives students realistic sales practice experience (Xavier University is already using it).
Key Benefits and Use Cases
⭐ Accelerated Onboarding: New hires can practice repeatedly until they master pitches, reducing ramp-up time.
Companies using Second Nature report getting new sales reps ready to sell faster. Imagine cutting training time by weeks!
⭐ Skill Development at Scale: Train hundreds or thousands of reps with consistent messaging.
One customer mentioned, “We got 30 new sellers onboarded and hitting quota faster than ever before.”
⭐ Improved Sales Performance: Regular practice leads to better real-world sales conversations and higher close rates.
⭐ Risk-Free Practice Environment: Reps can make mistakes and learn without the fear of real-world consequences.
I love how this builds confidence. Sales is all about confidence, right?
⭐ Reduced Manager Burden: No need for managers to role-play with every team member or review hours of recordings.
⭐ Objective Feedback: AI provides unbiased assessment of performance based on specific criteria.
⭐ Remote Training Solution: Perfect for teams working from home or in hybrid environments.
Technical Specifications
Second Nature AI works through browser-based technology, making it accessible from most devices with internet connectivity. Here’s what you need to know:
- Platform Compatibility: Works on desktop, laptop, and mobile devices (iOS/Android apps available)
- Browser Requirements: Chrome, Firefox, Safari, Edge (latest versions recommended)
- Internet Speed: Minimum 5 Mbps recommended for optimal performance
- Audio Requirements: Microphone needed for voice interaction
- Video Support: Camera optional for video-based simulations
- Data Security: SOC 2 compliance, ensuring data protection
- Integration Capabilities: Compatible with major LMS platforms and CRM systems
- Languages Supported: Multiple languages available
- API Access: Available for enterprise customers for custom integrations
- Data Storage: Cloud-based with secure encryption
Pricing
Unfortunately, Second Nature AI doesn’t publicly display their pricing information on their website. They operate on a custom pricing model based on team size and specific needs.
To get accurate pricing details, you’ll need to request a demo through their official website: https://secondnature.ai/get-a-demo/
From what I’ve gathered, they typically offer:
| Plan Type | Typical Features | Best For |
|---|---|---|
| Starter | Basic AI role play, limited scenarios | Small teams, specific use cases |
| Professional | Custom scenarios, manager dashboards, analytics | Mid-sized teams, comprehensive training |
| Enterprise | Full customization, LMS integration, advanced analytics | Large organizations, multi-department use |
Again, for the most up-to-date pricing, I recommend contacting Second Nature directly.
Hands-On Review
Setup and Onboarding
Getting started with Second Nature is surprisingly straightforward, though there’s definitely a learning curve.
The initial setup involves creating your organization account and defining your training scenarios. You can choose from templates or build custom scenarios.
What impressed me? The customer support during onboarding.
They guide you through the entire process, helping customize the platform to your specific sales methodology and products.
The admin interface is clean and intuitive. Adding users is a breeze – just upload a CSV file with your team members.
One small hiccup: building custom scenarios takes time to get right. But the templates are a great starting point.
Interface Walkthrough
The user interface is modern and uncluttered. When users log in, they see their assigned training modules and progress tracking.
For sales reps, the experience flows naturally. Select a training scenario, and you’re connected with Jenny, the AI coach.
The conversation happens in a video-call style interface. Jenny responds naturally to whatever you say – it really feels like talking to a person!
For managers, the dashboard provides a bird’s-eye view of team performance. You can drill down to individual metrics or look at team trends.
I particularly liked the recording feature. You can revisit previous practice sessions to see improvement over time.
Performance Testing
I put Jenny through her paces with various sales scenarios, and I was genuinely impressed with her responses.
The AI handles objections realistically and adapts to different conversation styles. It’s not perfect – occasionally Jenny might misunderstand a complex question – but it’s remarkably good.
Response time is minimal, creating a natural conversational flow. There’s very little lag between your statements and Jenny’s responses.
The feedback system is where Second Nature really shines. After each session, you get detailed analysis of your performance.
It highlights areas like confidence, pace, filler words, and how well you addressed key talking points.
Common Issues
No tool is perfect. Here are some challenges users might face:
Background noise can sometimes interfere with the AI’s understanding. Using a good microphone helps.
Initial scenario creation has a learning curve. Expect to refine your scenarios after testing.
Some users report that Jenny occasionally misses complex objections or highly technical questions.
The mobile experience, while functional, isn’t quite as smooth as desktop.
Internet connectivity issues can disrupt training sessions, so a stable connection is important.
Feature Ratings
| Feature | Rating |
|---|---|
| AI Conversation Quality | ⭐⭐⭐⭐ |
| Feedback Accuracy | ⭐⭐⭐⭐⭐ |
| Ease of Use | ⭐⭐⭐⭐ |
| Customization Options | ⭐⭐⭐⭐⭐ |
| Manager Dashboard | ⭐⭐⭐⭐ |
| Mobile Experience | ⭐⭐⭐ |
| Integration Capabilities | ⭐⭐⭐⭐ |
| Reporting Features | ⭐⭐⭐⭐⭐ |
How to Use Second Nature AI: Step-by-Step Guide
For Administrators:
- Create Your Account: Sign up and complete your organization profile.
- Define Training Scenarios: Create custom scenarios or use templates.
- Upload Content: Add product information, talk tracks, and objection handling guides.
- Add Users: Invite your team members via email or CSV upload.
- Assign Training: Allocate specific scenarios to team members or groups.
- Monitor Progress: Use the dashboard to track completion and performance.
For Sales Reps:
- Login to Your Account: Access your personalized dashboard.
- Select a Training Module: Choose from assigned scenarios.
- Begin Practice Session: Start conversation with Jenny.
- Complete the Scenario: Work through the sales conversation naturally.
- Review Feedback: Analyze your performance metrics and Jenny’s suggestions.
- Practice Again: Refine your approach based on feedback.
- Track Progress: Monitor your improvement over time.
Want to get the most out of Second Nature? Practice consistently! Just 15-20 minutes a few times a week can make a huge difference.
Head-to-Head Comparison
| Feature | Second Nature AI | Hyperbound | Yoodli |
|---|---|---|---|
| Primary Focus | Comprehensive sales training | Sales roleplay and coaching | Communication skills improvement |
| AI Partner | Jenny (video interaction) | Text-based AI roleplay | AI feedback on recorded videos |
| Real-time Feedback | Yes | Yes | No (post-recording) |
| LMS Functionality | Strong | Limited | Limited |
| Customization | Highly customizable | Moderate | Limited |
| Best For | Large enterprise teams | Sales skill development | Presentation skills |
| Mobile Experience | Full functionality | Strong | Limited |
| Integration | CRM, LMS systems | Limited | Basic |
| Setup Complexity | Moderate | Low | Very Low |
| Industry Focus | Multiple industries | Sales-specific | General communication |
Frequently Asked Questions
What is Second Nature AI?
Second Nature AI is a sales training software that uses conversational AI to create realistic role-play scenarios. It provides a virtual pitch partner named Jenny who engages in actual discussions with sales reps, scores their performance, and helps them improve their selling skills.
How does Second Nature AI work?
Second Nature AI works by allowing teams to build customized AI simulations using templates or from scratch. Sales reps can then practice conversations with the AI, receive immediate feedback on their performance, and track their progress over time. The system analyzes factors like messaging, objection handling, and delivery style.
Who can benefit from using Second Nature AI?
Sales teams, customer support representatives, HR professionals, and business development representatives can all benefit from Second Nature AI. It’s particularly valuable for organizations with large teams, remote workers, or those needing to quickly train staff on new products or services.
Is Second Nature AI suitable for small businesses?
While Second Nature AI is used by many large enterprises, it can be valuable for small businesses looking to scale their sales operations efficiently. However, the cost may be prohibitive for very small teams. It’s best to contact Second Nature directly to discuss pricing options for smaller organizations.
How much does Second Nature AI cost?
Second Nature AI doesn’t publicly display pricing information. They offer customized pricing based on team size, features needed, and implementation requirements. To get accurate pricing, you’ll need to request a demo through their website.
Can Second Nature AI integrate with my existing systems?
Yes, Second Nature AI can integrate with various learning management systems (LMS) and customer relationship management (CRM) platforms. This allows for seamless incorporation into your existing training and sales infrastructure.
What industries does Second Nature AI support?
Second Nature AI supports various industries including insurance, technology, telecommunications, banking, education, and more. The platform can be customized to address specific industry needs and terminology.
How long does it take to implement Second Nature AI?
Implementation time varies depending on your organization’s specific needs and the level of customization required. Basic setup can be completed in a few days, while fully customized implementations with multiple scenarios may take several weeks.
Can Second Nature AI be used for remote teams?
Absolutely! Second Nature AI is ideal for remote and hybrid teams as it allows for consistent training regardless of location. Sales reps can practice anytime, anywhere, making it perfect for distributed workforces.
How accurate is Second Nature AI’s feedback?
Users report that Second Nature AI provides surprisingly accurate and helpful feedback. The system analyzes various aspects of communication including content, delivery, pacing, and objection handling. While not perfect, the AI continues to improve and offers valuable insights for skill development.
Ready to Transform Your Sales Training?
Second Nature AI is transforming sales training from a boring necessity into an engaging, effective practice.
With its AI role play partner Jenny, your team can practice anytime, get immediate feedback, and continuously improve their skills.
Is it perfect? No. The initial setup takes some effort, and the pricing isn’t transparent.
But for teams serious about boosting sales performance, it’s a powerful tool worth considering.
