You’re probably wondering if Qualified can actually transform your website visitors into qualified leads.
We’ve spent weeks testing this conversational marketing platform to give you the real story.
Here’s what we discovered about Qualified’s AI-powered sales tools and whether they’re worth your investment.
What is Qualified and What Makes It Unique?
Qualified stands out as a conversational marketing and sales platform that goes way beyond traditional chatbots.
Think of it as your digital sales team that never sleeps.
The platform combines AI-powered chat, voice, and video interactions to engage website visitors in real-time.
What makes Qualified truly different? It’s built specifically for B2B sales teams who want to qualify leads instantly rather than waiting for form fills.
Piper the AI SDR is Qualified’s flagship feature.
This autonomous AI sales development representative can engage, capture, and convert leads across multiple channels without any human intervention.
Imagine having a sales rep who works 24/7, speaks multiple languages, and never has a bad day.
The platform integrates seamlessly with Salesforce, making it a natural choice for teams already invested in that ecosystem.
We found this integration particularly impressive. Unlike other tools that feel bolted-on, Qualified works like it was designed specifically for Salesforce users.
But here’s where it gets interesting.
Qualified doesn’t just capture leads – it qualifies them using sophisticated AI algorithms that understand buyer intent and behavior patterns.
🔑 Key Features That Set Qualified Apart
- 🔑 Piper the AI SDR – Fully autonomous inbound AI sales development representative
- 🔑 Real-time Voice & Video Chat – Instant face-to-face conversations with prospects
- 🔑 Advanced Salesforce Integration – Native CRM connectivity and data synchronization
- 🔑 Intelligent Lead Routing – Smart assignment based on territory, skills, and availability
- 🔑 Conversation Intelligence – AI-powered insights from every customer interaction
- 🔑 Multi-channel Engagement – Website, email, and phone integration in one platform
- 🔑 Account-based Marketing Tools – Personalized experiences for target accounts
- 🔑 Revenue Attribution – Track pipeline influence and ROI from conversations
Pros & Cons: The Reality Check
| Pros ✅ | Cons ❌ |
|---|---|
| ✅ Exceptional Salesforce integration | ❌ High price point for small businesses |
| ✅ AI SDR works autonomously 24/7 | ❌ Learning curve for advanced features |
| ✅ Real-time voice and video capabilities | ❌ Limited customization for specific industries |
| ✅ Strong pipeline attribution tracking | ❌ Requires significant setup time |
| ✅ Excellent customer support team | ❌ Not ideal for simple lead capture needs |
Best For: Who Should Consider Qualified?
✅ Enterprise B2B Sales Teams – Companies with complex sales cycles and high-value deals
✅ Salesforce Power Users – Organizations already invested in the Salesforce ecosystem
✅ High-Volume Lead Generation – Businesses receiving 100+ website visitors daily
✅ Account-Based Marketing Teams – Companies targeting specific enterprise accounts
✅ Sales Operations Managers – Teams focused on pipeline efficiency and attribution
✅ Technology Companies – SaaS and tech firms with sophisticated buyer journeys
The tool really shines for mid-market to enterprise companies.
If you’re a small business just starting out, the price point might make you dizzy.
⭐ Key Benefits and Strategic Use Cases
⭐ Instant Lead Qualification
We tested this tools ability to qualify leads in real-time, and the results impressed us. The AI asks intelligent qualifying questions based on visitor behavior and company data.
No more waiting days for sales follow-up.
⭐ Pipeline Velocity Acceleration
Companies report 3x faster response times to inbound leads. When someone shows buying intent on your website, and connects them with sales immediately.
This matters more than you might think.
⭐ Revenue Attribution Clarity
You’ll finally know which marketing efforts actually drive closed deals. it tracks the entire journey from first website visit to closed won opportunity.
⭐ Sales Team Productivity Boost
Your sales reps spend time talking to qualified prospects instead of chasing cold leads. Piper handles the initial screening and scheduling.
⭐ Account-Based Marketing Excellence
For ABM campaigns, it provides personalized experiences for target accounts. When a VP from your dream client visits your pricing page, you’ll know instantly.
Technical Specifications
Platform Architecture: Cloud-based SaaS solution with enterprise-grade security
Integration Capabilities: Native Salesforce, HubSpot, Marketo, Pardot, and 50+ other platforms
AI Technology: Natural language processing with machine learning optimization
Security Standards: SOC 2 Type II, GDPR compliant, enterprise-grade encryption
Deployment Options: Embedded website widget, mobile SDK, API-first architecture
Scalability: Supports unlimited conversations and team members on enterprise plans
Browser Support: All modern browsers with no software installation required
The technical foundation is solid.
We didn’t experience any downtime during our testing period.
Pricing: Investment Breakdown
Here’s the official pricing structure from website:
| Plan | Monthly Price | Best For | Key Features |
|---|---|---|---|
| Growth | $3,000/month | Small to mid-size teams | Basic Pipeline Cloud, website conversion tools |
| Premier | $6,000/month | Established sales teams | Advanced customization, robust Salesforce integration |
| Enterprise | Custom pricing | Large organizations | Full feature set, dedicated support, custom integrations |
Pricing information sourced from the official Qualified pricing page: https://www.qualified.com/pricing
How to Choose the Right Plan?
Start with Growth if you’re testing conversational marketing for the first time.
Premier makes sense for teams already seeing success with inbound lead generation.
Enterprise becomes necessary when you need advanced customization or have complex integration requirements.
We recommend starting with a demo to understand which features you’ll actually use.
Hands-On Review: Our Real Experience
Setup and Onboarding
The initial setup took us about two weeks from start to finish.
Qualified’s customer success team guided us through every step. You’re not left to figure things out alone, which we appreciated.
The Salesforce integration required some technical coordination with our admin team.
Interface Walkthrough
The dashboard feels intuitive once you get oriented.
We found ourselves using the conversation history feature constantly. Seeing every interaction a prospect has had with your company changes how you approach sales conversations.
The mobile interface works well for sales reps who travel frequently.
Performance Testing
Response times consistently stayed under 2 seconds during our testing.
We pushed the system with high traffic volumes and didn’t see any degradation. The AI maintained conversation quality even during peak usage periods.
One surprise: the voice quality exceeded our expectations for a web-based solution.
Common Issues
Initial widget customization took longer than expected.
Some team members needed additional training on the advanced features. The reporting dashboard can feel overwhelming at first.
Integration with non-Salesforce CRMs requires more manual configuration.
Feature Ratings
| Feature | Rating | Notes |
|---|---|---|
| AI SDR Capability | ⭐⭐⭐⭐⭐ | Exceptional autonomous performance |
| Voice/Video Quality | ⭐⭐⭐⭐⭐ | Crystal clear, professional grade |
| Salesforce Integration | ⭐⭐⭐⭐⭐ | Seamless, feels native |
| User Interface | ⭐⭐⭐⭐⭐ | Intuitive after initial learning |
| Customer Support | ⭐⭐⭐⭐⭐ | Responsive and knowledgeable |
| Pricing Value | ⭐⭐⭐⭐⭐ | Expensive but ROI justifies cost |
| Customization Options | ⭐⭐⭐⭐⭐ | Extensive but requires expertise |
How to Use Qualified: Step-by-Step Implementation Guide
Step 1: Initial Account Setup
Log into your Qualified dashboard and complete the company profile setup.
Connect your Salesforce instance using the native integration wizard.
Step 2: Configure Piper the AI SDR
Define your ideal customer profile criteria in the AI training section.
Set up qualifying questions that align with your sales process.
Step 3: Install Website Widget
Add the Qualified tracking code to your website header.
Customize the chat widget appearance to match your brand.
Step 4: Set Up Lead Routing Rules
Create territory-based routing for your sales team.
Configure availability schedules and backup assignments.
Step 5: Train Your Sales Team
Schedule training sessions on voice/video features.
Practice using conversation intelligence insights.
Step 6: Launch and Monitor
Start with a soft launch on select website pages.
Monitor conversation quality and adjust AI responses.
The key is starting simple and adding complexity as your team gets comfortable.
Head-to-Head Comparison with Top Competitors
| Feature | Qualified | Drift | Intercom |
|---|---|---|---|
| AI SDR Capability | ✅ Full autonomous | ❌ Basic chatbots | ❌ Rule-based only |
| Voice/Video Chat | ✅ Native support | ❌ Limited options | ❌ Third-party only |
| Salesforce Integration | ✅ Native/seamless | ⭐ Good but basic | ⭐ Adequate |
| Enterprise Features | ✅ Comprehensive | ⭐ Limited | ✅ Strong |
| Pricing (Starting) | $3,000/month | $2,500/month | $1,000/month |
| Best For | B2B Enterprise | Mid-market | Customer Support |
Qualified clearly leads in AI sophistication and Salesforce integration.
Drift offers similar pricing but lacks the advanced AI capabilities.
Intercom excels at customer support but isn’t built for complex B2B sales.
Frequently Asked Questions
What is Qualified AI and how does it work?
Qualified is a conversational marketing platform featuring Piper the AI SDR, which autonomously engages website visitors, qualifies leads, and routes them to appropriate sales reps using voice, video, and chat.
How much does Qualified cost per month?
Qualified pricing starts at $3,000 per month for the Growth plan, with Premier at $6,000 monthly and Enterprise requiring custom pricing based on specific needs.
Does Qualified integrate with Salesforce?
Yes, Qualified offers native Salesforce integration that syncs conversation data, lead information, and pipeline metrics directly into your CRM without manual data entry.
Can Qualified replace human sales reps?
No, Qualified enhances rather than replaces sales teams by handling initial lead qualification and scheduling, allowing human reps to focus on closing qualified opportunities.
What makes Piper the AI SDR different from chatbots?
Piper uses advanced natural language processing to conduct sophisticated conversations, qualify leads based on complex criteria, and make intelligent routing decisions autonomously.
Is Qualified suitable for small businesses?
Qualified is primarily designed for mid-market to enterprise companies due to its pricing and feature complexity. Small businesses may find more value in simpler solutions.
How quickly can you implement Qualified?
Implementation typically takes 2-4 weeks including setup, integration configuration, team training, and testing phases with support from Qualified’s customer success team.
Does Qualified offer voice and video capabilities?
Yes, Qualified provides real-time voice and video chat features that allow sales reps to have face-to-face conversations with prospects directly from the platform.
What kind of ROI can you expect from Qualified?
Companies typically see 3x faster response times to leads and improved conversion rates, though specific ROI depends on implementation quality and sales process optimization.
Can Qualified work with other CRM systems besides Salesforce?
While Qualified integrates with multiple platforms including HubSpot and Marketo, the Salesforce integration offers the most comprehensive feature set and seamless experience.
Final Verdict: Is Qualified Worth Your Investment?
Qualified delivers on its promises for the right organizations.
If you’re a B2B company with complex sales cycles and significant inbound traffic, the ROI becomes clear quickly.
The AI capabilities genuinely impress us.
Piper handles qualification conversations that feel natural and productive. We’ve seen companies reduce their time-to-contact from hours to seconds.
But let’s be honest about the investment.
At $3,000+ monthly, this isn’t a casual purchase. You need sufficient lead volume and deal values to justify the cost.
The bottom line?
Qualified excels for enterprise sales teams serious about conversation marketing.
The platform transforms website visitors into pipeline faster than any solution we’ve tested.
