Ever felt like you’re drowning in SEO research, desperately trying to figure out what content will actually rank? I’ve been there too. That’s why I nearly fell out of my chair when I discovered Frase.
This AI-powered platform is changing the game for content creators who want to rank higher without the endless hours of manual research and optimization. Think of it as your personal SEO assistant who’s already done your homework.
But is Frase worth your time and money? Let’s find out.
What is Frase?
Frase is an all-in-one SEO content optimization tool and AI writer that helps you create content that actually ranks. It analyzes top-performing content for your target keywords and gives you a blueprint for creating something better.
What makes it unique? Unlike other AI writing tools that just spit out generic content, Frase is specifically designed with SEO in mind. It reverse-engineers what’s already working in search results and helps you create something even more comprehensive.
I love how it takes you from keyword to finished article in one smooth workflow. No more jumping between 5 different tools!
Key Features That Make Frase Stand Out
✨ SERP Analysis – Instantly analyzes top Google results for your keywords to show you what’s working
✨ AI Content Generation – Creates drafts, paragraphs, or entire articles based on what’s ranking
✨ Topic Score System – Gives you a 0-100 score showing how well your content matches what Google wants
✨ Content Brief Creation – Generates detailed briefs in seconds to guide your writing
✨ Real-time Optimization – Provides suggestions while you write to improve your content
✨ Google Search Console Integration – Identifies your existing content that needs improvement
✨ Collaboration Tools – Allows teams to work together on documents
✨ WordPress & Google Docs Integration – Optimize content directly in your favorite platforms
Pros & Cons: The Real Deal
| Pros | Cons |
|---|---|
| ✅ Dramatically speeds up content research | ❌ Basic plan limited to 30 documents monthly |
| ✅ Unifies research, writing, and optimization workflow | ❌ Learning curve for new users |
| ✅ AI-generated content briefs save hours | ❌ Higher price point than some competitors |
| ✅ Real-time optimization guidance | ❌ Occasional AI-generated inaccuracies |
| ✅ Content Opportunities feature spots ranking issues | ❌ Limited user seats on lower-tier plans |
| ✅ Supports 20+ languages | ❌ Best features require paid add-ons |
| ✅ Easy team collaboration | ❌ No mobile app available |
Who Should Use Frase?
Not sure if Frase is right for you? Here’s who gets the most value:
✅ Content Marketers – Save hours on research and create more strategic content
✅ SEO Professionals – Get data-driven insights to improve rankings
✅ Marketing Agencies – Scale content production while maintaining quality
✅ Small Business Owners – Create professional, optimized content without hiring experts
✅ Freelance Writers – Deliver better results to clients with less research time
✅ In-house Content Teams – Streamline workflows and collaboration
Key Benefits and Use Cases
Have you ever published a blog post that completely flopped in search results? Me too. That’s what makes Frase so valuable. Let’s look at some practical applications:
Content Optimization
Frase shines when you need to improve existing content. Just paste your URL, and it’ll analyze your content against top competitors, showing exactly what topics you’re missing.
I recently used this feature to update an old blog post, and it jumped from page 3 to page 1 in just two weeks!
Content Brief Creation
Creating briefs used to take me hours. With Frase, I generate comprehensive briefs in seconds that include:
- Recommended word count
- Key topics to cover
- Questions to answer
- Optimal header structure
This saves me about 2-3 hours per article.
Writer’s Block Solution
Stuck staring at a blank page? Frase’s AI can generate full sections or even entire first drafts. While they need editing, they provide an excellent starting point that beats the dreaded empty document.
Ranking Opportunity Detection
The Content Opportunities feature might be my favorite. It analyzes your Google Search Console data to find pages that are:
- Decaying in rankings
- Showing high impressions but low clicks
- Close to ranking on page one
This helps you focus your optimization efforts where they’ll have the biggest impact.
Technical Specifications
For the tech-minded folks, here are some details about what makes Frase tick:
- Platform Type: Cloud-based web application
- Browser Requirements: Chrome, Firefox, Safari, Edge (latest versions)
- API Access: Available with Enterprise plans or API Add-on
- Data Sources: Google SERPs, Google Search Console
- Updates: Weekly feature updates
- Language Support: 20+ languages including English, Spanish, French, German, Italian
- Document Storage: Cloud-based with sharing capabilities
- Security: SSL encryption, secure logins
- User Permissions: Role-based access control
- Integrations: WordPress, Google Docs, Google Search Console
Current Frase Pricing (May 2025)
Want to know what Frase will cost you? Here’s the latest pricing breakdown:
| Plan | Monthly Price | Annual Price | Features |
|---|---|---|---|
| Basic | $44.99 | $38.25/mo ($459/yr) | – 1 user- 30 research documents/mo- Unlimited AI words- 1 website tracking |
| Team | $114.99 | $97.75/mo ($1,173/yr) | – 3 users (add more for $25/mo each)- Unlimited documents- Unlimited AI words- Unlimited website tracking |
| Pay-As-You-Go | $3.50 per document | N/A | – Rank-Ready AI Documents- No subscription required |
| Pro Add-on | $34.99 (additional) | N/A | – 30 Rank-Ready Documents/month- Deeper SEO insights |
Honestly? I think the Team plan offers the best value if you’re serious about content marketing. The unlimited documents feature alone is worth the upgrade.
Hands-On Review: My Experience with Frase
I’ve been using Frase for about 6 months now, and it’s transformed my content workflow. Let me walk you through my experience.
Setup and Onboarding
Getting started with Frase was surprisingly easy. After creating an account, I was greeted with a clean dashboard and a quick tutorial.
What impressed me most? The onboarding videos were short and focused on immediate value. Within 15 minutes, I was already creating my first document.
There was no complicated setup-just enter your keywords and you’re ready to go. The Google Search Console integration took just a few clicks and gave me immediate insights into my site’s performance.
Interface Walkthrough
Frase’s interface is clean and intuitive. The main dashboard shows your recent documents and analytics. The document editor is where the magic happens.
The left panel shows SERP analysis-word count, headers, and topics from competing articles. The center is your writing area. The right panel provides optimization guidance.
What I love most is how everything is in one place. No more switching between research tools, writing apps, and SEO plugins. It’s all integrated.
One small pain point? The document organization system could use some improvement. Finding older documents can be challenging without a more robust search function.
Performance Testing
How well does Frase actually work? I tested it on three different content pieces:
- A new blog post targeting a competitive keyword
- An underperforming article that needed updating
- A technical guide with complex subject matter
Results:
- The new blog post ranked on page 1 within 3 weeks
- The updated article saw a 67% increase in organic traffic
- The technical guide took longer but eventually climbed to position 4
The AI writing quality varies. For basic content, it’s excellent. For specialized topics, it provides a good framework but needs heavy editing for accuracy.
Speed is impressive-Frase analyzes 20 top-ranking pages in about 30 seconds, much faster than doing this research manually.
Common Issues
No tool is perfect. Here are some issues I’ve encountered:
AI Accuracy Problems: Sometimes the AI generates factually incorrect statements. Always fact-check!
Topic Score Confusion: The topic score can be misleading if you don’t understand that it measures topic comprehensiveness, not necessarily quality.
Learning Curve: There are so many features that it took me a few weeks to feel comfortable with all the options.
Occasional Downtime: I’ve experienced rare instances when the service was unavailable for short periods.
How to Use Frase: Step-by-Step Guide
Ready to try Frase yourself? Here’s a simple walkthrough to get you started:
- Create a New Document
- Log into your Frase account
- Click “New Document” in the top right
- Enter your target keyword and location
- Review SERP Analysis
- Examine the top-ranking content for your keyword
- Note word count, headers, and topics covered
- Click on specific articles to view their full content
- Generate a Content Brief
- Click “Create Brief” button
- Choose between AI-generated or manual brief
- Review and adjust the brief as needed
- Start Writing
- Use the brief as your guide
- Click on AI assistance for help with specific sections
- Press space at the start of a line to access AI commands
- Optimize Your Content
- Check your Topic Score in the right panel
- Add missing topics suggested by Frase
- Ensure you’re answering relevant questions
- Add Headers and Structure
- Use the Headers tab to see what competitors use
- Create a logical structure with H2s and H3s
- Include questions as headers when appropriate
- Final Optimization
- Review your content’s topic score (aim for 80+)
- Check readability and make adjustments
- Export or publish your finished content
I found the most success by using the AI for initial drafts but then heavily editing to add my own voice and expertise.
Head-to-Head Comparison: Frase vs. Competitors
Wondering how Frase stacks up against other popular content tools? Let’s compare:
| Feature | Frase | Surfer SEO | MarketMuse | Semrush Content Marketing Platform |
|---|---|---|---|---|
| Starting Price | $44.99/mo | $59/mo | $149/mo | $55.95/mo (with Semrush Pro) |
| Content Briefs | ✅ Automated | ✅ Manual setup | ✅ Automated | ✅ Manual setup |
| AI Writing | ✅ Full articles | ✅ Paragraphs only | ✅ Full articles | ✅ Outlines and paragraphs |
| Integration | WordPress, Google Docs | WordPress, Google Docs | Limited | WordPress |
| Topic Analysis | ✅ Comprehensive | ✅ Good | ✅ Excellent | ✅ Basic |
| Collaboration | ✅ Document sharing | ⚠️ Limited | ✅ Good | ✅ Excellent |
| Keyword Research | ⚠️ Limited | ⚠️ Limited | ⚠️ Limited | ✅ Comprehensive |
| Learning Curve | Moderate | Easy | Steep | Steep |
| Best For | All-in-one content workflow | On-page SEO optimization | Enterprise content strategy | Comprehensive SEO suite |
In my experience, Frase offers the best balance of features for most content creators. While Semrush has better keyword research and MarketMuse has deeper content intelligence, Frase combines enough of both with an intuitive workflow.
Frequently Asked Questions About Frase
How does Frase work?
Frase analyzes the top-ranking content for your target keyword, extracts key topics and questions, and provides a framework for creating comprehensive content. It uses AI to help with writing and offers real-time optimization suggestions based on what’s already ranking well.
Is Frase worth the money?
If you regularly create content for SEO purposes, absolutely! The time saved on research alone justifies the cost. One client of mine calculated that Frase reduced their content production time by 40%, making it a no-brainer for their team.
Can Frase replace human writers?
No. While Frase can generate drafts and assist with optimization, it works best when paired with human creativity, expertise, and judgment. Think of it as a powerful assistant, not a replacement.
What languages does Frase support?
Frase supports over 20 languages, including English, Spanish, French, German, Italian, Dutch, Portuguese, Danish, Norwegian, Finnish, Swedish, Russian, and more.
How accurate is Frase’s AI content?
It depends on the topic. For general subjects, it’s quite good. For specialized or technical topics, you’ll need to fact-check and edit more heavily. Never publish AI-generated content without review.
Can Frase help with existing content?
Yes! One of Frase’s strengths is analyzing and improving existing content. Just import your URL, and it will show you how to enhance it for better rankings.
Is there a free trial available?
Yes, Frase offers a free trial so you can test the platform before committing. It’s limited but gives you a good feel for the interface and capabilities.
Final Thoughts: Is Frase Right for You?
After spending months with Frase, I’m convinced it’s one of the most valuable tools for content marketers in 2025. The way it combines research, writing, and optimization in one workflow is genuinely time-saving.
Is it perfect? No. The pricing might be steep for solo creators, and the AI still needs human oversight. But for serious content marketers, the ROI is clear.
What impressed me most was how quickly I saw results. Within weeks of implementing Frase’s recommendations, my organic traffic started climbing.
Want to see if Frase can work for you? Start with their free trial and focus on optimizing one important piece of content. The results might surprise you.
