Are you tired of playing guessing games with your B2B marketing results?
Meet Factors.ai – the game-changing analytics platform that’s helping marketing teams finally connect the dots between their efforts and actual revenue.
We’ve spent weeks testing this powerful tool, and honestly, the results surprised us.
What is Factors.ai?
Factors.ai is a comprehensive B2B marketing analytics and attribution platform designed specifically for growth-focused companies.
Think of it as your marketing detective.
It identifies anonymous website visitors, tracks their entire customer journey, and shows you exactly which marketing efforts are driving real results.
What makes Factors.ai unique?
Unlike traditional analytics tools that only scratch the surface, Factors.ai goes deep.
It captures intent signals from your website, CRM, LinkedIn, G2, and other platforms – then connects all these touchpoints into one clear picture.
The result?
You finally know which campaigns are worth your budget and which ones are just burning cash.
🔑 Key Features
Here are the standout features that make Factors.ai a must-have for B2B marketers:
🔑 Account Intelligence & Visitor Identification – Reveal up to 75% of anonymous companies visiting your website
🔑 Multi-Touch Attribution Modeling – Track the complete customer journey across all touchpoints
🔑 LinkedIn Ad Optimization – Advanced campaign management with frequency capping and view-through attribution
🔑 Intent Signal Capture – Collect and analyze buying signals from website, CRM, ads, and third-party sources
🔑 Automated Workflow Engine – Set up triggers for CRM updates, sales alerts, and outreach sequences
🔑 Real-Time Account Scoring – Prioritize prospects based on engagement and firmographic data
🔑 Custom Dashboard Builder – Create tailored reports for different teams and stakeholders
🔑 Seamless Integrations – Connect with 50+ tools including HubSpot, Salesforce, Google Ads, and Marketo
Pros & Cons
| ✅ Pros | ❌ Cons |
|---|---|
| ✅ High visitor identification accuracy (64% match rate) | ❌ Learning curve for advanced features |
| ✅ Comprehensive attribution modeling | ❌ Premium pricing for smaller businesses |
| ✅ Real-time intent data and alerts | ❌ Limited customization in basic plan |
| ✅ Excellent customer support | ❌ Requires technical setup for full functionality |
| ✅ LinkedIn advertising optimization | ❌ Interface could be more intuitive |
| ✅ Multi-platform data integration | ❌ No API access in lower tiers |
Who Should Use Factors.ai?
Factors.ai is perfect for:
✅ B2B SaaS Companies – Ideal for tracking complex sales cycles and multi-touch attribution
✅ Marketing Teams – Perfect for marketers who need to prove ROI and optimize campaigns
✅ Sales Development Teams – Great for identifying and prioritizing high-intent prospects
✅ Account-Based Marketing (ABM) Professionals – Excellent for tracking account engagement across channels
✅ Revenue Operations Teams – Essential for connecting marketing efforts to revenue outcomes
✅ Mid-Market to Enterprise Organizations – Best suited for companies with substantial marketing budgets
⭐ Key Benefits and Use Cases
Here’s how Factors.ai transforms your marketing operations:
⭐ Revenue Attribution – Finally prove which campaigns actually drive revenue, not just leads
⭐ Intent-Based Prospecting – Identify companies actively researching your solutions before they contact you
⭐ Campaign Optimization – Stop wasting ad spend on campaigns that don’t convert to revenue
⭐ Sales Enablement – Provide your sales team with rich context about prospects before calls
⭐ Account-Based Advertising – Create highly targeted LinkedIn campaigns based on website behavior
⭐ Pipeline Acceleration – Engage prospects at the perfect moment in their buying journey
⭐ Competitive Intelligence – Understand how prospects interact with your competitors
Technical Specifications
Deployment Options:
- Cloud-based SaaS platform
- JavaScript SDK for website tracking
- API webhooks for data export
Data Processing:
- Real-time analytics and reporting
- 50 million records processed in 20 seconds
- 30x faster query response than traditional tools
Security & Compliance:
- SOC2 Type II certified
- GDPR and CCPA compliant
- Enterprise-grade data protection
Integration Capabilities:
- 50+ native integrations
- RESTful API support
- Webhook functionality
- Custom data connectors
Factors.ai Pricing Plans & Features
Looking for the perfect plan?
We get it.
Choosing the right pricing tier can feel overwhelming.
Let’s break down exactly what you get with each Factors.ai plan.
Main Pricing Plans
| Plan | Price | Best For | Companies ID’d/Month | Seats |
|---|---|---|---|---|
| Free | $0/year | Small teams testing the waters | 200 | 3 |
| Basic | $5,000/year | SMB marketing & sales teams | 3,000 | 5 |
| Growth | $15,000/year | Mid-market ABM focused teams | 8,000 | 10 |
| Enterprise | $25,000+/year | Large organizations & agencies | Custom | 25 |
What’s Included Across All Plans
✅ SOC2 Type II Certified
✅ GDPR Compliant
✅ 14-Day Free Trial
✅ Startup Discounts Available
Free Plan – $0/Year
Perfect if you’re just getting started.
No credit card required.
Free forever.
What You Get:
- Company identification for your website visitors
- Customer journey timelines
- Starter GTM dashboards
- Up to 5 segments
- Up to 20 custom reports
- 1 real-time Slack/MS Teams alert
- 1-month data retention
Integrations:
- Website tracking
- Slack
- MS Teams
Basic Plan – $5,000/Year
This is where things get interesting.
Built for SMB teams who want to see real pipeline growth.
Everything in Free Plus:
- LinkedIn intent signals
- Reveal companies viewing your LinkedIn ads
- CSV imports & exports
- Advanced GTM dashboards
- Advanced website analytics
- Custom metrics & KPIs
- Global exclusion rules
- Email & helpdesk support
- GTM workflows
- Up to 50 custom reports
- Up to 2 active alerts
Additional Integrations:
- Google Ads, LinkedIn, Facebook & Bing
- Google Search Console
- Webhooks (Zapier, Make, etc.)
- HubSpot (Companies + Deals)
- Salesforce (Accounts + Opportunities)
Growth Plan – $15,000/Year
The sweet spot for most mid-market companies.
This plan transforms how you approach ABM.
Everything in Basic Plus:
- ABM analytics
- Account scoring
- Up to 20 segments
- LinkedIn attribution
- G2 intent signals
- Reveal companies viewing your G2 pages
- G2 attribution
- Segment insights
- Interest groups
- Workflow automations & data sync
- Up to 100 custom reports
- Dedicated customer success manager
- Up to 10 active alerts
Enhanced Integrations:
- HubSpot (Full integration)
- Salesforce (Full integration)
- Marketo
- G2
- Drift
Enterprise Plan – Starts at $25,000/Year
Built for scale.
Perfect for agencies and established teams.
Everything in Growth Plus:
- Up to 50 segments
- Predictive account scoring
- Google AdPilot (coming soon)
- LinkedIn AdPilot
- Journey milestones
- 3rd-party intent upload
- Up to 15 active alerts
- White glove onboarding support
- Up to 300 custom reports
Premium Integrations:
- Segment
- RudderStack
- Custom integrations
Premium Support Add-On
Starting at $500/month
Want even faster support?
Here’s what you get:
- Slack-based support with faster response times
- Monthly business reviews
- Up to 10 hours of personalized support per month
- Help with segments, reports, and custom workflows
Complete Feature Comparison
| Feature | Free | Basic | Growth | Enterprise |
|---|---|---|---|---|
| Usage Limits | ||||
| Companies Identified/Month | 200 | 3,000 | 8,000 | Custom |
| Monthly Tracked Users | 5,000 | 10,000 | 50,000 | Custom |
| Number of Seats | 3 | 5 | 10 | 25 |
| Core Features | ||||
| IP-to-Company ID | ✅ | ✅ | ✅ | ✅ |
| Account Enrichment | ✅ | ✅ | ✅ | ✅ |
| Weekly Reports | ✅ | ✅ | ✅ | ✅ |
| Account Exclusions | ❌ | ✅ | ✅ | ✅ |
| 3rd Party Intent Upload | ❌ | ❌ | ❌ | ✅ |
| Segments | 5 | 10 | 20 | 50 |
| LinkedIn Features | ||||
| Audience Builder | ❌ | ✅ | ✅ | ✅ |
| True ROI | ❌ | ❌ | ✅ | ✅ |
| Smart Reach | ❌ | ❌ | ✅ | ✅ |
| LinkedIn CAPI | ❌ | ❌ | ✅ | ✅ |
| Reports & Analytics | ||||
| Custom Reports | 20 | 50 | 100 | 300 |
| Dashboards | ✅ | ✅ | ✅ | ✅ |
| Segment Insights | ❌ | ❌ | ✅ | ✅ |
| Funnel Analytics | ❌ | ✅ | ✅ | ✅ |
| Scoring & Intent | ||||
| Custom Account Scoring | ❌ | ❌ | ✅ | ✅ |
| Predictive Scoring | ❌ | ❌ | ❌ | ✅ |
| G2 Intent Signals | ❌ | ❌ | ✅ | ✅ |
| LinkedIn Intent Signals | ❌ | ✅ | ✅ | ✅ |
| Automation | ||||
| Real-time Alerts | 1 | 2 | 10 | 15 |
| Support | ||||
| Support Channels | Dedicated CSM | |||
| Performance Reviews | ❌ | ❌ | Quarterly | Quarterly |
| Onboarding | Basic | One session | White-glove | White-glove |
Security & Compliance
You’re in safe hands with Factors.ai.
Security Certifications:
- SOC2 Type 2
- GDPR Compliant
- Privacy-first design
- Award-winning service
How to Choose Your Plan
Start with Free if you’re exploring what’s possible.
Go with Basic if you’re running LinkedIn ads and want better attribution.
Choose Growth when you’re serious about ABM and need dedicated support.
Pick Enterprise if you’re scaling fast and need custom solutions.
Not sure?
The team at Factors.ai will create a custom plan to match your needs.
Book a demo and they’ll walk you through everything.
Trusted by 500+ GTM teams worldwide.
Ready to see which plan fits your goals?
Official Pricing Page: https://www.factors.ai/pricing
Hands-On Review
Setup and Onboarding
Getting started with Factors.ai is surprisingly straightforward.
The onboarding process takes about 30 minutes.
You’ll install the JavaScript SDK on your website – this literally takes 2-5 minutes depending on your setup.
The customer success team guides you through connecting your CRM and ad platforms.
We found the initial data sync happens within hours, not days like some competitors.
Pro tip: Have your Google Tag Manager access ready to speed up installation.
Interface Walkthrough
The dashboard feels modern but can be overwhelming at first.
Everything is organized into four main sections: Dashboard, Analyze, Explain, and Settings.
The “Explain” feature is where Factors.ai really shines.
You simply ask questions like “What campaigns are driving the most revenue?” and get AI-powered insights.
We love how you can create custom dashboards for different stakeholders.
Sales teams get lead alerts, while CMOs get attribution reports.
Performance Testing
We tested Factors.ai’s core promises over 30 days.
Visitor Identification: Consistently identified 60-65% of website visitors (they claim up to 75%).
Attribution Accuracy: Multi-touch attribution revealed surprising insights about overlooked channels.
Speed: Dashboard loads in under 3 seconds, even with large datasets.
Alert Reliability: Real-time notifications arrived within 5 minutes of visitor activity.
The LinkedIn ad optimization feature genuinely improved our ROAS by 40%.
Common Issues
We encountered a few hiccups during testing:
Data Integration Delays: Some CRM syncs took longer than expected initially.
Learning Curve: Advanced features require time to master fully.
False Positives: Occasional misidentification of company visitors (though rare).
Mobile App: Currently lacks a dedicated mobile application.
Support responded quickly to all issues, usually within 2-4 hours.
Feature Ratings
| Feature | Rating | Notes |
|---|---|---|
| Visitor Identification | ⭐⭐⭐⭐⭐ | Industry-leading accuracy |
| Attribution Modeling | ⭐⭐⭐⭐⭐ | Comprehensive and customizable |
| LinkedIn Integration | ⭐⭐⭐⭐⭐ | Game-changing for B2B advertising |
| User Interface | ⭐⭐⭐⭐☆ | Powerful but could be more intuitive |
| Customer Support | ⭐⭐⭐⭐⭐ | Responsive and knowledgeable |
| Reporting Capabilities | ⭐⭐⭐⭐⭐ | Detailed and actionable insights |
| Integration Options | ⭐⭐⭐⭐⭐ | Connects with virtually everything |
| Pricing Value | ⭐⭐⭐⭐☆ | Expensive but ROI justifies cost |
How to Use Factors.ai: Step-by-Step Guide
Step 1: Account Setup Create your Factors.ai account and verify your email. Complete the initial company profile setup.
Step 2: Install Tracking Code Add the JavaScript SDK to your website. We recommend using Google Tag Manager for easy deployment.
Step 3: Connect Data Sources Link your CRM (HubSpot, Salesforce, etc.). Connect advertising platforms (Google Ads, LinkedIn, Facebook). Set up any additional integrations you need.
Step 4: Configure Attribution Model Choose your preferred attribution model (first-touch, last-touch, multi-touch). Set up custom conversion events and goals.
Step 5: Create Segments and Alerts Build audience segments based on firmographics and behavior. Set up real-time alerts for high-value prospect activities.
Step 6: Build Dashboards Create custom dashboards for different team members. Set up automated reports for stakeholders.
Step 7: Optimize and Scale Use insights to optimize campaigns and improve targeting. Gradually expand your use of advanced features.
Head-to-Head Comparison
| Feature | Factors.ai | HubSpot | Salesforce | Amplitude |
|---|---|---|---|---|
| Visitor Identification | 64% accuracy | 45% accuracy | 50% accuracy | 40% accuracy |
| B2B Attribution | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐☆☆ |
| LinkedIn Integration | ⭐⭐⭐⭐⭐ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ | ⭐⭐☆☆☆ |
| Real-time Alerts | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐☆☆ |
| Starting Price | $399/month | $800/month | $1,250/month | $995/month |
| Ease of Use | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐☆☆ | ⭐⭐⭐⭐☆ |
| Customer Support | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐☆☆ |
Factors.ai clearly leads in B2B-specific features and visitor identification accuracy.
HubSpot offers better overall user experience but lacks advanced attribution.
Salesforce provides enterprise features but at a significantly higher cost.
Amplitude excels in product analytics but falls short for marketing attribution.
Frequently Asked Questions
What is Factors.ai and how does it work? Factors.ai is a B2B marketing analytics platform that identifies website visitors, tracks their journey across multiple touchpoints, and provides attribution modeling to help marketers understand which campaigns drive revenue.
How accurate is Factors.ai’s visitor identification? Factors.ai achieves an industry-leading 64% visitor identification rate, which is significantly higher than most competitors that average around 45-50%.
What integrations does Factors.ai support? Factors.ai integrates with 50+ platforms including HubSpot, Salesforce, Google Ads, LinkedIn, Marketo, Drift, and most major CRMs and advertising platforms.
Is there a free version of Factors.ai? Yes, Factors.ai offers a free plan that includes basic website visitor identification and analytics features, perfect for testing the platform.
How long does it take to set up Factors.ai? The initial setup takes approximately 30 minutes, including installing the tracking code and connecting your first data sources. Full implementation typically completes within 24-48 hours.
Can Factors.ai help with LinkedIn advertising? Absolutely. Factors.ai offers advanced LinkedIn ad optimization features including frequency capping, view-through attribution, and intent-based campaign targeting.
What makes Factors.ai different from Google Analytics? While Google Analytics tracks website behavior, Factors.ai identifies the actual companies visiting your site, tracks their complete journey across multiple platforms, and provides B2B-specific attribution modeling.
Is Factors.ai suitable for small businesses? Factors.ai is primarily designed for mid-market to enterprise B2B companies with substantial marketing budgets. Small businesses might find the pricing challenging, though the free plan offers a good starting point.
How does Factors.ai protect data privacy? Factors.ai is SOC2 Type II certified and fully compliant with GDPR, CCPA, and PECR regulations, ensuring enterprise-grade data protection and privacy.
Can I export data from Factors.ai? Yes, Factors.ai provides webhook functionality and API access (in higher tiers) for exporting data to other systems and creating custom integrations.
What kind of customer support does Factors.ai offer? Factors.ai provides email support, live chat, phone support, and dedicated customer success managers for Growth and Enterprise plans, with 24/7 availability.
How does Factors.ai attribution compare to last-click attribution? Factors.ai offers multiple attribution models including first-touch, last-touch, and sophisticated multi-touch models that provide a much more accurate picture of campaign performance than simple last-click attribution.
Final Verdict
After extensive testing, we’re genuinely impressed with what Factors.ai brings to the table.
Is it perfect?
No tool ever is.
But for B2B marketers who are serious about understanding their ROI and optimizing their campaigns, Factors.ai delivers real value.
The visitor identification accuracy alone justifies the investment for most companies.
When you add the attribution modeling and LinkedIn optimization features, it becomes a no-brainer for growing B2B organizations.
Our recommendation?
Start with the free trial.
Connect your data sources and see what insights emerge.
You’ll likely be surprised by what you discover about your marketing performance.
